Netanel has more than 10 years of experience of running and working with Internet and media companies in the UK, Israel, China and the US. Netanel is head of international business development at Facebook having recently left Maxthon, where he was a partner. Netanel is also the President and owner of Mashup Media Ltd, a business development and new media consultancy. Mr.Jacobsson held various positions at AOL Desktop Messaging, OTM Technologies and The Mobile Media Company.