PLYexchange

 

PLYexchange is an advanced collaborative performance advertising ecosystem

Exclusively for ad networks with converting performance supply or demand, PLYexchange is a completely new ad exchange paradigm.

PLYexchange enables ad networks to access and share high-value supply and demand – creating an entire collaborative performance advertising ecosystem.

Performance ad networks in the PLYexchange ecosystem leverage each other’s strengths – trading supply demand like a stock market to maximize revenue and results.

 

PLYexchange is an advanced collaborative performance advertising ecosystem.

Designed for Performance Advertising

Exclusively for ad networks with converting performance supply or demand, PLYexchange is a completely new ad exchange paradigm.

PLYexchange enables ad networks to access and share high-value supply and demand – creating an entire collaborative performance advertising ecosystem.

Performance ad networks in the PLYexchange ecosystem leverage each other’s strengths – trading supply demand like a stock market to maximize revenue and results.

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How Does PLYexchange Work?

With our next-generation prediction engine, PLYexchange calculates user value per all available ecosystem campaigns, from multiple ad networks, with unprecedented, field-proven 99% accuracy.

 

The PLYexchange prediction algorithm takes into account a broad range of campaign parameters such as historical user data, publisher/domain, browser, device, IP address, operating system, advertiser, campaign creative, how the ad appears on the page, ad size and language, country/region, and more. Weighing these constantly-changing values, PLYexchange predicts, in real-time, the value of each impression for all available campaigns in the exchange.

 

As opposed to existing ad exchanges that run bidders based on CPM campaigns, PLYexchange is the only exchange that does prediction for CPA, CPC and CPI campaigns. Enabling demand partners to run performance campaigns with highly-accurate prediction, PLYexchange creates a win-win ecosystem for demand and supply partners.

 

PLYexchange1 Joe visits a publisher website getting ads from an ad network.
PLYexchange1 He is recognized by the network, and his profile – along with the publisher site – is analyzed by PLYexchange.
PLYexchange1 PLYexchange predicts the potential revenue for Joe, drawing on demand from multiple networks across the ecosystem.
In nanoseconds, PLYexchange serves Joe the most relevant and profitable campaign.

 

How Does PLYexchange Work?

With our next-generation prediction engine, PLYexchange calculates user value per all available ecosystem campaigns, from multiple ad networks, with unprecedented, field-proven 99% accuracy.

 

The PLYexchange prediction algorithm takes into account a broad range of campaign parameters such as historical user data, publisher/domain, browser, device, IP address, operating system, advertiser, campaign creative, how the ad appears on the page, ad size and language, country/region, and more. Weighing these constantly-changing values, PLYexchange predicts, in real-time, the value of each impression for all available campaigns in the exchange.

 

As opposed to existing ad exchanges that run bidders based on CPM campaigns, PLYexchange is the only exchange that does prediction for CPA, CPC and CPI campaigns. Enabling demand partners to run performance campaigns with highly-accurate prediction, PLYexchange creates a win-win ecosystem for demand and supply partners.

PLYexchange1
Joe visits a publisher website getting ads from an ad network.
PLYexchange1
PLYexchange gets to work analyzing supply from multiple networks across the ecosystem.
PLYexchange1
In nanoseconds, PLYexchange finds the most profitable and relevant offer from multiple ad networks.
PLYexchange1
In nanoseconds, PLYexchange serves Joe the most relevant and profitable campaign.

 

Business Rules Protect All Sides

Trust and quality are the keys to the PLYexchange ecosystem. That’s why we ensure maximum protection for ad networks, advertisers and publishers with smart business rules that create a safe trading environment. By eliminating nearly all benefits of fraud, PLYexchange protects advertisers from questionable traffic and publishers from low-quality ads.

exchangestripimg2

Business Rules Protect All Sides

Trust and quality are the keys to the PLYexchange ecosystem. That’s why we ensure maximum protection for ad networks, advertisers and publishers with smart business rules that create a safe trading environment. By eliminating nearly all benefits of fraud, PLYexchange protects advertisers from questionable traffic and publishers from low-quality ads.

exchangestripimg2